Banana Sale, Purchase Decision ANALISIS FAKTOR-FAKTOR KEPUTUSAN PEMBELIAN SALE PISANG PADA HARI RAYA IDUL FITRI

(STUDI PADA PRODUK SALE PISANG DI WANAREJA)

Abstract

This research takes the title of analysis of decision factors to purchase banana sales during Eid al-Fitr (case study of banana sale products in Wanareja). This research was carried out as an effort to find out what factors are the reasons for buying bananas on sale compared to similar products. From the research results, it was found that there are several factors that are the reasons for purchasing banana sale products, namely: They taste delicious, the price is affordable, there are many variations, there is always stock, it is easy to share and the banana sale is one of the icons of Cilacap