MAHENDRI, W.; NURHIDAYAT , M. Membangun Loyalitas Pelanggan di Era Live Commerce: Model Experiential Marketing dan Customer Engagement pada TikTok Shop. HATTA: Jurnal Pendidikan Ekonomi dan Ilmu Ekonomi, [S. l.], v. 4, n. 1, p. 39–48, 2026. DOI: 10.62387/hatta.v4i1.468. Disponível em: https://jurnal.stkip-majenang.ac.id/index.php/hatta/article/view/468. Acesso em: 31 jul. 2026.