Pengaruh Gaya Penyampaian Konten Dakwah Ustadz Hanan Attaki di TikTok Terhadap Motivasi Diri Remaja

Abstract

This study aims to examine the influence of Ustadz Hanan Attaki’s preaching style on TikTok on the self-motivation of teenagers in understanding and practicing Islamic teachings. A quantitative approach with a survey method was applied to 25 respondents who are TikTok-using teenagers and viewers of Ustadz Hanan Attaki’s da’wah content. Data were collected using a Likert-scale questionnaire. The results indicate that a relaxed, relatable, and communicative preaching style significantly influences teens’ religious motivation. A simple linear regression test showed a coefficient of determination (R²) of 0.856, indicating that 86% of the variation in self-motivation is explained by the preaching style. These findings highlight the importance of adapting preaching methods to the digital era, particularly through social media platforms.