NAAFI: JURNAL ILMIAH MAHASISWA

Pengaruh Penggunaan Gadget Terhadap Konsentrasi Belajar Peserta Didik di SD 101 Panyabungan

Nur Hatikah — 2026-01-20

This study aims to explore the effect of gadget use on students' learning concentration at SD 101 Panyabungan. In this study, gadgets are defined as portable electronic devices such as smartphones, tablets, or similar devices used by students in their daily lives. The research method used a quantitative approach with a survey of a number of students, teachers, and parents as respondents. The results showed that the intensity and type of gadget use had a negative correlation with students' learning concentration levels. The dominant impacts that emerged were attention disorders, distraction from non-learning activities, and difficulty maintaining focus for long periods. Based on these findings, it is recommended that schools and parents establish rules for gadget use and provide digital literacy education to students. This study is expected to provide input for efforts to improve the quality of learning in the SD 101 Panyabungan environment.

Pemanfaatan Media Sosial Instagram Sebagai Strategi Promosi Produk Lokal: Studi Kasus Kaos Nyenyes Palembang

Fiansi Dwi Arista — 2026-01-21

This study discusses the utilization of the social media platform Instagram as a promotional strategy for local products by Kaos Nyenyes Palembang. Using a qualitative descriptive method, this research shows that features such as feed, stories, reels, and highlights are used to display creative content based on local culture through humor, local language, and Palembang's distinctive design. This strategy not only increases consumer appeal and loyalty but also strengthens cultural identity and fosters pride in local products. The research results confirm that digital promotion based on local wisdom is effective in expanding market reach and building the image of SMEs that are modern and culturally valuable

Penerapan Konsep Desain Eksklusif sebagai Strategi Pemasaran Produk Kaos Nyenyes Palembang

Winda Agustina Saputri — 2026-01-21

The importance of design innovation amid fierce competition among local products, such as unique designs that combine modern styles and cultural elements, can attract consumers' attention. One local product that applies this concept is Kaos Nyenyes Palembang. This study aims to determine the application of the exclusive design concept as a marketing strategy for Kaos Nyenyes Palembang products. This qualitative study uses a literature review method. The results show that Kaos Nyenyes implements a “one color, one design” strategy with limited production to create scarcity value and designs that combine Palembang cultural elements such as songket motifs, the Ampera Bridge icon, and the Palembang language with a modern look. This strategy is effective in expanding the market and plays a role in preserving and introducing Palembang culture to the wider community

Public Relations dalam Menarik Sponsor melalui Branding Instagram: Studi Kualitatif pada Abicandra Abiasa FISIP

Selfi Lestari — 2026-01-30

This paper discusses the Public Relation (PR) strategies implemented by Abicandra Abiasa FISIP in attracting sponsors through branding activities on Instagram. In today’s fast-paced digital era, social media has become an effective communication medium for organizations to build their image and expand networks, including establishing partnerships with external parties such as sponsors. The purpose of this paper is to identify how Abicandra Abiasa FISIP utilizes communication strategies through its Instagram account to create attractive branding, and how these strategies influence sponsors’ interest in supporting organizational activities. This study uses a qualitative descriptive method, with data collected through social media observation, interviews with the organization’s public relations division, and literature studies related to communication and Public Relations theories. The results show that Abicandra Abiasa FISIP’s branding strategy focuses on visual consistency, informative and interactive message delivery, and strengthening the organization’s positive image. Through these approaches, the organization successfully builds public trust and attracts sponsors to collaborate in various activities.

Etika Muamalah dalam Perspektif Al-Qur’an: Tafsir Keadilan dan Kejujuran pada QS. Al-An'am 152 dan QS. Hud 85

Anne Agnia Nurhasanah — 2026-02-03

This research is motivated by the continued prevalence of muamalah practices that deviate from the values of justice and honesty, such as fraudulent transactions and abuse of the rights of the weak, so that it is necessary to strengthen muamalah ethics based on the Qur'an. The purpose of this study is to analyze the concept of muamalah ethics from the perspective of the Qur'an through the interpretation of QS. Al-An'am verse 152 and QS. Hud verse 85, with a focus on the values of justice, honesty, and trustworthiness in socio-economic life. This study uses a qualitative method with a thematic interpretation approach (maudhu'i), through a literature review of the Qur'an, classical and contemporary interpretations, hadith, and other supporting sources. The results of this study indicate that justice (‘adl and al-qisṭ) in muamalah is not only normative but also applicable, encompassing the obligation to perfect measures and weights, maintain transaction transparency, and protect the rights of vulnerable parties such as orphans. The research findings reveal that QS. Hud 85 emphasizes the social impact of economic fraud, while QS. Al-An‘am 152 emphasizes the dimensions of trust and moral responsibility in wealth management. The implications of this study confirm that internalizing the values of justice and honesty in muamalah plays a crucial role in creating socio-economic stability, strengthening public trust, and building a just, moral, and sustainable Islamic economic system.

Hakekat, Urgensi, dan Manfaat Mengkaji Ilmu Maqashid Al-Syariah

Moh. Zainal Abidin Aris — 2026-02-04

Maqashid al-Shariah is a significant discipline in Islamic legal studies that serves as the foundation for understanding the objectives of Shariah. This article examines the nature, urgency, and benefits of studying Maqashid al-Shariah in the context of Islamic legal development. By referencing the thoughts of Ibn ‘Abdissalām and Abdul Wahhab al-Jundi, this paper asserts that understanding maqashid not only provides direction in legal derivation (istinbath al-hukm) but also serves as a means to address contemporary challenges. Maqashid al-Shariah is also a discipline within Islamic legal studies that focuses on the universal objectives of Islamic Shariah. This study is not only theoretical but also holds substantial practical implications for understanding, interpreting, and applying Islamic law in a contextual and just manner. The purpose of this article is to examine the nature, urgency, and benefits of studying Maqashid al-Shariah, drawing on two primary sources: Tafsir al-‘Iz Ibn ‘Abdissalam by ‘Izzuddin Ibn ‘Abdissalam and Ahammiyatu al-Maqashid fi al-Shari‘ati al-Islamiyyah wa Atharuhā fi Fahm al-Nash wa Istinbath al-Hukm by Abdul Wahhab al-Jundi. The findings indicate that maqashid al-shariah functions as an ethical and philosophical compass in contemporary ijtihad, as well as a bridge between revelatory texts and social realities.

Tafsir Nusantara: Melacak Genealogi dan Dinamika Kajian Al-Qur'an di Indonesia

Moh. Zainal Abidin Aris — 2026-02-08

Kajian Al-Qur'an di Nusantara telah berkembang membentuk suatu tradisi yang khas dan unik, yang tidak terlepas dari proses dialektis antara teks suci yang universal dengan konteks sosio-kultural masyarakat lokal. Pemahaman terhadap kekhasan ini memerlukan penelusuran historis dan analisis terhadap faktor-faktor pendorong yang membentuknya. Artikel ini bertujuan untuk menganalisis secara mendalam akar historis perkembangan kajian tafsir Al-Qur'an di Nusantara serta mengidentifikasi faktor-faktor pendorong utama yang membentuk corak dan karakteristiknya yang distintif.

Penelitian ini menggunakan metode penelitian kepustakaan (library research) dengan pendekatan historis-sosiologis. Data dianalisis secara kualitatif melalui deskripsi analitis untuk merekonstruksi narasi historis dan mengaitkannya dengan konteks sosial budaya., Akar Historis berkembang dalam tiga fase utama: (a) Fase lisan melalui pengajian dan ceramah; (b) Fase institusionalisasi melalui jaringan ulama abad ke-17 (seperti Abdur Rauf al-Singkeli dengan Tarjuman al-Mustafid) yang menghubungkan Nusantara dengan pusat ilmu di Timur Tengah; dan (c) Fase kemandirian dengan lahirnya karya-karya monumental seperti Tafsir Al-Azhar (Hamka) yang menegaskan otonomi keilmuan.

Faktor Pendorong utama yang membentuk corak khas kajian tafsir Nusantara adalah: (a) Strategi Kontekstualisasi yang membumikan nilai Qur'ani dengan kearifan lokal (local wisdom) seperti gotong royong; (b) Institusi Pendidikan Pesantren yang menjaga transmisi ilmu melalui kitab kuning (Turjuman al-Mustafid, Tafsir al-Jalalain) dan sistem sorogan; (c) Respons terhadap Dinamika Sosio-Politik, di mana penafsiran digunakan untuk merespons kolonialisme hingga isu modern seperti demokrasi dan HAM; serta (d) Semangat Moderat (Wasathiyyah) yang menekankan pendekatan yang memadukan teks dan akal, serta menolak penafsiran yang literal dan ekstrem.

Kajian Al-Qur'an di Nusantara merupakan sebuah tradisi yang hidup, yang dibentuk oleh akar sejarah yang dalam dan didorong oleh interaksi yang dinamis antara ortodoksi Islam dan realitas lokal. Karakter utamanya adalah kontekstual, moderat, dan inklusif. Keberlanjutan tradisi ini di masa depan bergantung pada kemampuan untuk melestarikan warisan intelektual sambil berinovasi dengan metodologi kontemporer dan media digital, sehingga tetap relevan dan memberikan kontribusi bagi diskursus tafsir global.