NAAFI: JURNAL ILMIAH MAHASISWA https://jurnal.stkip-majenang.ac.id/index.php/naafi <p><strong>NAAFI: JURNAL ILMIAH MAHASISWA </strong>diterbitkan STKIP Majenang. Karya yang diterbitkan merupakan suatu hasil penelitian orisinil atau tinjauan Pustaka yang ditulis oleh mahasiswa. Ruang lingkup karya yang diterbitkan mencakup Multidisiplin diantaranya yaitu: Ilmu Pendidikan, Ilmu Ekonomi, Ilmu Sosial, Ilmu Hukum, Humaniora, Kesehatan, Ilmu Teknik, Teknik Elektro dan Informatika, Desain Komunikasi Visual, Manajemen, dan Akuntansi, Kewirausahaan dan Bisnis. </p> <p>Jurnal ini terbit 1 tahun 6 kali (Februari, April, Juni, Agustus, Oktober dan Desember).<br /><strong>NAAFI: Jurnal Ilmiah Mahasiswa (E-ISSN</strong>: <a href="https://issn.brin.go.id/terbit/detail/20250528591002851" target="_blank" rel="noopener">3090-7969</a>)</p> en-US inngamulwafi@stkip-majenang.ac.id (Inngamul Wafi) arief.edusains@gmail.com (Arief Budhiman) Tue, 20 Jan 2026 02:15:27 +0000 OJS 3.3.0.21 http://blogs.law.harvard.edu/tech/rss 60 Pengaruh Penggunaan Gadget Terhadap Konsentrasi Belajar Peserta Didik di SD 101 Panyabungan https://jurnal.stkip-majenang.ac.id/index.php/naafi/article/view/373 <p><em>This study aims to explore the effect of gadget use on students' learning concentration at SD 101 Panyabungan. In this study, gadgets are defined as portable electronic devices such as smartphones, tablets, or similar devices used by students in their daily lives. The research method used a quantitative approach with a survey of a number of students, teachers, and parents as respondents. The results showed that the intensity and type of gadget use had a negative correlation with students' learning concentration levels. The dominant impacts that emerged were attention disorders, distraction from non-learning activities, and difficulty maintaining focus for long periods. Based on these findings, it is recommended that schools and parents establish rules for gadget use and provide digital literacy education to students. This study is expected to provide input for efforts to improve the quality of learning in the SD 101 Panyabungan environment. </em></p> Nur Hatikah Copyright (c) 2026 NAAFI: JURNAL ILMIAH MAHASISWA https://jurnal.stkip-majenang.ac.id/index.php/naafi/article/view/373 Tue, 20 Jan 2026 00:00:00 +0000 Pemanfaatan Media Sosial Instagram Sebagai Strategi Promosi Produk Lokal: Studi Kasus Kaos Nyenyes Palembang https://jurnal.stkip-majenang.ac.id/index.php/naafi/article/view/338 <p><em>This study discusses the utilization of the social media platform Instagram as a promotional strategy for local products by Kaos Nyenyes Palembang. Using a qualitative descriptive method, this research shows that features such as feed, stories, reels, and highlights are used to display creative content based on local culture through humor, local language, and Palembang's distinctive design. This strategy not only increases consumer appeal and loyalty but also strengthens cultural identity and fosters pride in local products. The research results confirm that digital promotion based on local wisdom is effective in expanding market reach and building the image of SMEs that are modern and culturally valuable</em></p> Fiansi Dwi Arista Copyright (c) 2026 NAAFI: JURNAL ILMIAH MAHASISWA https://jurnal.stkip-majenang.ac.id/index.php/naafi/article/view/338 Wed, 21 Jan 2026 00:00:00 +0000 Penerapan Konsep Desain Eksklusif sebagai Strategi Pemasaran Produk Kaos Nyenyes Palembang https://jurnal.stkip-majenang.ac.id/index.php/naafi/article/view/339 <p><em>The importance of design innovation amid fierce competition among local products, such as unique designs that combine modern styles and cultural elements, can attract consumers' attention. One local product that applies this concept is Kaos Nyenyes Palembang. This study aims to determine the application of the exclusive design concept as a marketing strategy for Kaos Nyenyes Palembang products. This qualitative study uses a literature review method. The results show that Kaos Nyenyes implements a “one color, one design” strategy with limited production to create scarcity value and designs that combine Palembang cultural elements such as songket motifs, the Ampera Bridge icon, and the Palembang language with a modern look. This strategy is effective in expanding the market and plays a role in preserving and introducing Palembang culture to the wider community</em></p> Winda Agustina Saputri Copyright (c) 2026 NAAFI: JURNAL ILMIAH MAHASISWA https://jurnal.stkip-majenang.ac.id/index.php/naafi/article/view/339 Wed, 21 Jan 2026 00:00:00 +0000 Public Relations dalam Menarik Sponsor melalui Branding Instagram: Studi Kualitatif pada Abicandra Abiasa FISIP https://jurnal.stkip-majenang.ac.id/index.php/naafi/article/view/349 <p><em>This paper discusses the Public Relation (PR) strategies implemented by Abicandra Abiasa</em> <em>FISIP in attracting sponsors through branding activities on Instagram. In today’s fast-paced digital era, social media has become an effective communication medium for organizations to build their image and expand networks, including establishing partnerships with external parties such as sponsors. The purpose of this paper is to identify </em>how Abicandra Abiasa <em>FISIP utilizes communication strategies through its Instagram account to create attractive branding, and how these strategies influence sponsors’ interest in supporting organizational activities. This study uses a qualitative descriptive method, with data collected through social media observation, interviews with the organization’s public relations division, and literature studies related to communication and Public Relations theories.&nbsp;</em><em>The results show that Abicandra Abiasa FISIP’s branding strategy focuses on visual consistency, informative and interactive message delivery, and strengthening the organization’s positive image. Through these approaches, the organization successfully builds public trust and attracts sponsors to collaborate in various activities.</em></p> Selfi Lestari, Angelina Meylani Putri, Abdurrahman Copyright (c) 2026 NAAFI: JURNAL ILMIAH MAHASISWA https://jurnal.stkip-majenang.ac.id/index.php/naafi/article/view/349 Fri, 30 Jan 2026 00:00:00 +0000 Pengembangan Modul Ajar Berbasis Pendekatan Praktik Langsung Untuk Meningkatkan Minat Belajar Seni Budaya di SMP Negeri 1 Bajawa https://jurnal.stkip-majenang.ac.id/index.php/naafi/article/view/389 <p>Penelitian ini bertujuan untuk mengembangkan modul ajar berbasis pendekatan praktik langsung dalam pembelajaran Seni Budaya guna meningkatkan minat belajar peserta didik. Latar belakang penelitian ini berangkat dari rendahnya minat dan partisipasi aktif siswa dalam kegiatan pembelajaran yang masih didominasi metode ceramah dan penugasan teoretis. Modul ajar berbasis praktik langsung dirancang dengan menekankan kegiatan eksploratif, kreativitas, dan keterlibatan fisik siswa melalui aktivitas seni seperti memainkan alat musik tradisional. Penelitian menggunakan metode Research and Development (R&amp;D) dengan model ADDIE yang mencakup tahap analisis, desain, pengembangan, implementasi, dan evaluasi. Hasil penelitian menunjukkan bahwa penggunaan modul ajar berbasis praktik langsung secara signifikan meningkatkan motivasi belajar siswa, ditandai dengan meningkatnya kehadiran, partisipasi, dan ketuntasan tugas seni. Selain itu, siswa menunjukkan pemahaman yang lebih baik terhadap konsep-konsep seni karena pengalaman belajar diperoleh secara langsung melalui praktik. Dengan demikian, modul ajar ini dinilai efektif sebagai alternatif media pembelajaran yang mampu mengintegrasikan pengalaman nyata, kreativitas, dan nilai estetika untuk meningkatkan motivasi belajar Seni Budaya.</p> Efrem Lambuk, Wiwita Plasiana Emen, Yohanes Septerius Bei Nio, Ferdinandus Bate Dopo Copyright (c) 2026 NAAFI: JURNAL ILMIAH MAHASISWA https://jurnal.stkip-majenang.ac.id/index.php/naafi/article/view/389 Sat, 21 Feb 2026 00:00:00 +0000 Pengembangan UMKM Bolu Tapai Keju Melalui Inovasi Varian Rasa, Kemasan, dan Logo Baru untuk Menciptakan Daya Saing di Desa Penandingan Kecamatan Sungai Rotan https://jurnal.stkip-majenang.ac.id/index.php/naafi/article/view/391 <p>Penelitian ini membahas strategi pengembangan Usaha Mikro Kecil Menengah (UMKM) bolu di Desa Penandingan. Fokus utamanya adalah memasarkan produk dengan cara inovasi penambahan varian baru seperti bolu tapai keju, pembaruan kemasan, dan logo produk yang lebih menarik. Dengan metode penelitian kualitatif, kami mengumpulkan cerita dari pemilik usaha, pembeli, dan pelanggan melalui wawancara dan pengamatan langsung. Hasilnya, penjualan naik hingga 35%, daya tarik produk lebih kuat, dan UMKM ini bisa bersaing dengan produk dari luar desa. Strategi sederhana ini bisa ditiru UMKM lain di pedesaan untuk tumbuh lebih cepat</p> Nelly Rahmania, Siti Sundari, Amanda Oktavianti , Siti Nurul Fadhilla, Kurniati, Fingky Hendika Pratama, Selviani Copyright (c) 2026 NAAFI: JURNAL ILMIAH MAHASISWA https://jurnal.stkip-majenang.ac.id/index.php/naafi/article/view/391 Sat, 24 Jan 2026 00:00:00 +0000 Analisis Ayat Pertama Dan Terakhir Diturunkan Dalam Perspektif Kitab Al-Itqan Fi ‘Ulumil Qur’an Karya Imam As-Suyuti https://jurnal.stkip-majenang.ac.id/index.php/naafi/article/view/390 <p>This study aims to examine Imam as-Suyuthi’s perspective in <em>Al-Itqan fī ‘Ulumil Qur’an</em> regarding the first and last verses revealed to the Prophet Muhammad (peace be upon him). Understanding the chronology of revelation plays a crucial role in interpreting the historical, theological, and legal dimensions of Islam. The study employs a qualitative descriptive method through a library research approach, analyzing primary sources from <em>Al-Itqan</em> and relevant secondary references in Qur’anic sciences. The findings reveal that Imam as-Suyuthi discusses various scholarly opinions concerning the first and last revealed verses, both in absolute and thematic contexts. The first revealed verse is generally recognized as QS. Al-‘Alaq [96]:1, while the last remains debated between QS. Al-Baqarah [2]:281 and QS. An-Nasr [110]:1. This study concludes that comprehending the sequence of revelation provides an essential foundation for understanding the evolution of Islamic law, social context, and the completion of the prophetic message.</p> Wildan Setiawan, Firza Naila Putri Copyright (c) 2026 NAAFI: JURNAL ILMIAH MAHASISWA https://jurnal.stkip-majenang.ac.id/index.php/naafi/article/view/390 Fri, 27 Feb 2026 00:00:00 +0000 Analisis Penerapan Key Performance Indicator (KPI) Sebagai Sistem Penilaian Kinerja Karyawan di PT Sunio Citra Teknologi Kota Tangerang https://jurnal.stkip-majenang.ac.id/index.php/naafi/article/view/395 <p><em>This study aims to analyze the implementation of Key Performance Indicators (KPI) as an employee performance appraisal system at PT Sunio Citra Teknologi, Tangerang City. The research uses a descriptive non-statistical method with a field research approach. Data were collected through observation, documentation, and semi-structured interviews with 31 employees from Sales, Admin &amp; Finance, and IT &amp; Support divisions. The findings indicate that KPI implementation provides clearer work direction, improves discipline, and enhances accountability. However, several challenges remain, including inconsistent monitoring and limited integration of KPI results into reward systems. The study concludes that KPI has functioned as a performance measurement tool, but refinement of evaluation mechanisms is necessary to improve organizational productivity</em></p> Shintya Tjandra Saputri, Furi Indriyani Copyright (c) 2026 NAAFI: JURNAL ILMIAH MAHASISWA https://jurnal.stkip-majenang.ac.id/index.php/naafi/article/view/395 Sun, 01 Mar 2026 00:00:00 +0000 Pemberdayaan Masyarakat Desa Jambu Melalui Dialog Terpadu: Sinergi Penguatan Ekonomi Dan Pencegahan Pernikahan Dini https://jurnal.stkip-majenang.ac.id/index.php/naafi/article/view/398 <p><em>Early marriage and economic vulnerability are two closely related structural problems in rural areas. In Jambu Village, the community's dependence on the seasonal agricultural sector often encourages the decision to marry off children at a young age, especially after graduating from Junior High School (SMP), as a shortcut to reduce the family's financial burden. This community service activity aims to break the chain of these problems through an integrated dialogue approach. The activity was held at the Jambu Village Head Office, Gelumbang District, Muara Enim Regency on January 25, 2026, involving around 50 participants consisting of teenagers, parents, and community figure representatives. The method used was Community Education through socialization and interactive consultation. The results of the activity showed a significant increase in community understanding regarding the destructive impact of early marriage from health, psychological, and educational aspects. In addition, residents gained new insights regarding family financial management and the utilization of plantation potential as an independent home business opportunity. This activity concludes that preventing child marriage is not enough just with moral prohibitions but must be accompanied by the provision of family economic readiness and independence</em></p> Nailah Farah, Dwi Alma Putri Azahra, Fatimah Muthmainah, Febri Tul Syahdia, Faiz Mubarok, Dwi Alya Berliana, Muhammad Akbar Amanta, Ifrohati Copyright (c) 2026 NAAFI: JURNAL ILMIAH MAHASISWA https://jurnal.stkip-majenang.ac.id/index.php/naafi/article/view/398 Mon, 02 Mar 2026 00:00:00 +0000 Problematika Penegakan Hukum Lingkungan Dalam Pengelolaan Food Waste Program Makan Bergizi Gratis (MBG) https://jurnal.stkip-majenang.ac.id/index.php/naafi/article/view/392 <p><em>The Free Nutritious Meals Program (MBG) is one of the government's strategic policies aimed at improving the nutritional status and quality of Indonesia's human resources, especially for school-age children. However, the implementation of this program on a national scale also has an environmental impact in the form of increased food waste, which has the potential to cause pollution if not managed properly. This study aims to examine the problems of environmental law enforcement in food waste management in the MBG Program. The method used is normative legal research with a legislative and conceptual approach, through analysis of legislation and environmental law principles. The results of the study show that food waste management in the MBG Program is not yet supported by clear and comprehensive technical regulations, and environmental law enforcement has not been optimal due to weak regulations, unclear division of authority, and low awareness and capacity of program implementers. In addition, the application of the principles of sustainable development, precautionary principle, and polluter pays principle has not been fully implemented in the program. Therefore, it is necessary to strengthen regulations, improve inter-agency coordination, and increase the capacity of implementers to ensure sustainable food waste management.</em></p> <p><strong><em>KEYWORDS: </em></strong><em>Free Nutritious Meal Program, Food Waste, Environmental Law, Law Enforcement</em></p> Rainada Della Indira Bhakti, Wahyudi Copyright (c) 2026 NAAFI: JURNAL ILMIAH MAHASISWA https://jurnal.stkip-majenang.ac.id/index.php/naafi/article/view/392 Mon, 16 Mar 2026 00:00:00 +0000 Sinergi Mahasiswa dan Masyarakat dalam Penguatan Nilai Keagamaan dan Solidaritas Sosial di Kelurahan 26 Ilir Kota Palembang https://jurnal.stkip-majenang.ac.id/index.php/naafi/article/view/403 <p><em>This article documents and analyzes the synergy between students from the 84th Recognition Community Service Program (KKN) group at Raden Fatah State Islamic University in Palembang and the community in 26 Ilir Village, Bukit Kecil Subdistrict, Palembang City. As a heterogeneous and densely populated urban area, Kelurahan 26 Ilir faces sociocultural challenges in the form of declining religious literacy among the younger generation and a fading spirit of mutual cooperation due to the tide of modernization and urban individualism. This community service program was designed as a strategic partner for the village government and residents to revitalize religious values and strengthen social structures through acts of solidarity and community empowerment. The method used in implementing this community service program is a qualitative descriptive approach. Students conducted in-depth observations and direct interactions over a 30-day period, from January 19 to February 19, 2026. Data was collected through participatory observation and in-depth discussions with village officials and community leaders to narratively describe the phenomena, processes, and outcomes of the activities. The results of the community service program demonstrated significant impacts across three main aspects: physical-infrastructure, education-mentality, and social interaction. Physically, the “Kampung Sayur” was revitalized by painting the entrance gate to strengthen the area’s visual identity, and updating population information banners at the village office to ensure data transparency. In the educational sector, the Quranic study guidance program (BTQ) at the Jamiatul Islam Mosque successfully increased students’ interest and proficiency in understanding Tajwid and memorizing short surahs. Additionally, anti-bullying education at SD Negeri 136 provided crucial insights into the value of tolerance for students in an urban environment. Increased community participation was evident in the collaborative cleanup of drainage channels and residents’ involvement in the Posyandu for stunting prevention through the promotion of the Free Nutritious Food (MBG) program. The success of this program was supported by the openness of the village officials and the positive response from religious leaders. However, there were obstacles in the form of time constraints for residents</em><em>b </em><em>most of whom work during the day</em> <em>as well as a lack of facilities and resources such as copies of the Quran and Iqro’ books. As a sustainability effort, the students initiated an “Islamic Reading Corner” at the mosque to ensure religious literacy continues after the KKN period ends. In conclusion, this collaborative synergy has proven capable of reviving local wisdom and strengthening the social and spiritual resilience of the community amidst the dynamics of modern urban life.</em></p> Rina Febriana, M. Ihsan Najib, Baez Kholil Ammar, Dian Agustina, Ana Mafiro Copyright (c) 2026 NAAFI: JURNAL ILMIAH MAHASISWA https://jurnal.stkip-majenang.ac.id/index.php/naafi/article/view/403 Mon, 30 Mar 2026 00:00:00 +0000