Pengaruh Penggunaan Media Sosial Sebagai Alat Komunikasi Individu Terhadap Loyalitas Lingkungan Sekitar Polrestabes RT 18 Jakabaring

Authors

  • Aldi Wijaya Universitas Islam Negeri Raden Fatah Palembang
  • Satrio Wibisana Universitas Islam Negeri Raden Fatah Palembang
  • Abdur Razzaq Universitas Islam Negeri Raden Fatah Palembang
  • Muhamad Yudistira Nugraha Universitas Islam Negeri Raden Fatah Palembang

DOI:

https://doi.org/10.62387/naafijurnalilmiahmahasiswa.v2i3.192

Keywords:

Social Media, Individual Communication, Environmental Loyalty, Linear Regression.

Abstract

This study aims to determine the influence of the use of social media as a tool for individual communication on environmental loyalty around Polrestabes RT 18 Jakabaring, Palembang. The method used is a quantitative approach through the distribution of questionnaires to 30 respondents and analyzed with the help of SPSS. The results of the bar graph indicate that the majority of respondents (86.7%) agree that social media plays a role in increasing environmental awareness. Simple linear regression analysis produces an equation Y = 11.060 + 0.714X with an R² value of 0.341, indicating a positive and significant relationship between the two variables. These findings suggest that the use of social media can be an effective means to encourage community loyalty to the surrounding environment.

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Published

2025-05-07

How to Cite

Wijaya, A., Wibisana, S., Razzaq, A., & Nugraha, M. Y. (2025). Pengaruh Penggunaan Media Sosial Sebagai Alat Komunikasi Individu Terhadap Loyalitas Lingkungan Sekitar Polrestabes RT 18 Jakabaring. NAAFI: JURNAL ILMIAH MAHASISWA, 1(4), 498–504. https://doi.org/10.62387/naafijurnalilmiahmahasiswa.v2i3.192

Issue

Vol. 1 No. 4 (2025): Juni: JURNAL ILMIAH MAHASISWA (NAAFI)

Section

Articles

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